Inventory data,
built for the AI age.
The live data infrastructure between your catalogue and every agent, feed, channel, and API. Stale data breaks AI. We keep it fresh, everywhere, in milliseconds.
One source of truth.
Every destination.
Merchand sits between your catalogue and every downstream surface: agents, marketplaces, ad channels, custom APIs. Updates fan out in milliseconds, signed and validated end-to-end.
Your catalogue, always current.
Connect your product feed once. Merchand cleans, normalises, and pushes it to every channel, publisher and API that needs it, live.
Feeds that are never wrong.
Subscribe to a retailer, pick the fields you need, get the format you want, CSV, webhook, or live API. Freshness guaranteed.
Stale data breaks AI.
Agents and LLMs are confident. Overconfident, if your data is a day old. Fresh inputs mean fewer hallucinations, more conversions.
An AI recommendation is only as good as the data behind it.
Every time a customer asks an assistant what's available, what's in stock, what it costs, the assistant answers with confidence. Without live inventory data, that confidence is a liability. Prices move. Stock runs out. Products get discontinued. An LLM that cannot see those changes will keep selling what you no longer have.
Merchand is the plumbing between your catalogue and every agent, feed, channel, and integration that needs to know the truth, right now.
Three moving parts. One live pipeline.
Bring your feed.
Shopify, CSV, XML, Google Sheets, a bespoke API, Merchand reads it all. The AI ingestion wizard auto-detects your schema and maps every field on first import.
Shape it.
Visual recipe editor turns raw rows into clean product records. Normalise currency, derive categories, de-duplicate, enforce schemas. Changes flow through instantly.
Ship everywhere.
Each publisher gets their own feed format and fields. Push to Google Shopping, Meta, Amazon, TikTok, custom webhooks, or a live API endpoint for LLM agents.
It's not just a feed. It's a product brain.
Once your catalogue is live, Merchand's AI layer does the work that used to need a team of agencies and copywriters. Optimise every title. Generate on-brand creatives. Run experiments. Learn what converts.
AI feed optimisation
Grounded in live product data: rewrite titles for search intent, generate descriptions, extract attributes, auto-map to Google taxonomy, audit feed health, and explain every error in plain English.
A/B experiments
Run title and description experiments across any channel. Strategies like keyword-rich, benefit-led, brand-first, attribute-packed. Auto-promote the winner. Every variant is measured against real click-through.
AI image & video ads
Upload a brand kit, get back on-brand product creatives, backgrounds, layout, typography, in bulk. Spin up 8-second video ads from a single product, cinematic motion, no shoot required.
Closed-loop tracking
A JS tag on your site verifies what customers actually see, price, stock, availability. Any drift triggers an immediate feed refresh. Signed, HMAC-validated, trusted end-to-end.
No feed? No wait.
Already got a feed? Shopify, Woo, BigCommerce, custom API, CSV, all normalised in minutes. No feed yet? Our team builds a high-quality structured one for you, so marketing can launch without waiting on IT.
Click analytics
Every publisher link is tracked. Which products sell, which channels convert, which publishers drive value. Feed the learning straight back into your experiments.
Push to every major channel.
Google Shopping 
Meta Shops 
Instagram 
TikTok Shop 
Pinterest 
ChatGPT Shopping 
Perplexity 
Amazon 
Shopify Retailers, manufacturers, publishers, agents.
Anyone whose business depends on product data being right. We built Merchand for teams who are tired of nightly CSV exports, stale mirrors, and "refresh in 24 hours".
Stop guessing. Start knowing.
Free to start. A retailer, a couple of publishers, live data flowing in minutes.